The incomparable and undoubtable Ann-Maree Mason joins us to talk all about Hair Expo 2008.
Topics include Reed Exhibitions acquisition of this iconic event.
Described aptly as a 'hairdressers pilgrimage' Hair Expo has grown into the most important yearly event for the Hairdressing Industry in Australia.
Ann-Maree shares her vision of Hair Expo's future with us in the kind of detail that only comes from being firmly at the helm.
If you ever had any doubt that the future of Hair Expo was in any doubt - well doubt no more.
Ann-Maree explains the entire event from top to toe with a passion only a fellow Hairdresser can exude.
Listen to the Interview by using the player in the side bar or below
or download it here
Official Press Release
Reed Exhibitions unveils the brand new look of Hair Expo
2008
One year after acquiring the event – the largest professional
salon industry event in the Southern Hemisphere – Reed Exhibitions
unveils a re-energised 32nd
Annual Hair Expo Australia 2008 and announces calls for entries
for the 23rd
Annual Australian Hairdresser of the Year
Awards.
Hair Expo 2008 will be an explosive weekend of inspiration,
creativity, passion, education and community. The event will be
held in Sydney’s Convention and Exhibition Centre over the Queens
Birthday weekend, from Saturday 7th
to
Monday 9th
June
2008.
The event will deliver to a national and international audience the
3 ‘eees’ – a world-class exhibition, education and events program
held over three action-packed days and nights. The gala events
include Saturday’s spectacular opening night featuring appearances
by Australian and international talent, Sunday night’s “Generation
Next” with the industry’s rising stars and Monday night’s
23rd
Annual Hair Expo
Hairdressing Awards including the Australian Hairdresser of the
Year, the ‘Oscars’ ceremony of the salon industry.
Leveraging their unique expertise as the world's leading events
organiser and owner of UK-based sister show Salon
International – the number #1
hairdressing industry event – Reed Exhibitions will take Hair Expo
to a new dimension.
“We are bringing the Hair Expo brand to another level, with a more
mature approach and sophisticated artistic direction,” says Hair
Expo Event Manager Ann-Maree Mason. “This year, we really want to
bring to life the hairdressing & fashion crossover, delivering
more of an experiential event through the education and gala
nights.”
As part of this re-branding, Hair Expo 2008 will unveil a brand new
visual identity, including a new logo and new creative direction,
featuring the work of 2007 Australian Hairdresser of the Year
Caterina DiBiase, from Melbourne’s Heading Out Hair & Beauty
Salon. “Australia has amazing creative talent,” adds Mason, “and
Hair Expo is strongly committed to supporting and putting
Australian hairdressing on the global map. With this in mind, we’ve
planning to work with each year’s “Australian Hairdresser of the
Year’’ and their winning collection in the Hair Expo marketing and
promotion
Many other new initiatives will be implemented in 2008, with an
improved exhibition floor, a “Platinum Lounge” for VIPs, carry bags
for all visitors, a “Hair Expo Live Stage” in the exhibition hall,
a new visitor identification process to collect more data and a new
“Salon Business Arena” to help salon owners build a more profitable
business.
The event will be supported by an integrated marketing campaign
comprising of national and international advertising, direct
marketing, synergies with Salon
International UK, a revamped
website with regular information updates, advertorial in
Australian, New Zealand and South East Asian media and a stronger,
year-round PR campaign managed by newly appointed agency Spin
Communications.
Official
Press Release
23rd
Annual Hair Expo Hairdressing Awards: call for
entry
Hair
Expo announces calls for entry for the 23rd
Annual Hair Expo Hairdressing Awards and Australian Hairdresser
of the Year Awards and introduces simplified CV and Photographic
Collection submission.
Judged by a
panel of independent industry experts from Australia and overseas,
the Hair Expo Australian Hairdressing Awards are the most respected
awards in the Australian hair industry – and one of the longest
running awards in the hairdressing industry worldwide. These
‘Oscars’ of the hair world are the pinnacle of hairdressing
excellence.
The 23rd
Awards ceremony
will be held in Sydney’s Convention and Exhibition Centre on Monday
9th
June, 2008. CV
and photographic collections have to be submitted by Monday
10th
March, 2008
(5:00pm). Preliminary judging will take place in April 2008 and
final judging on June 6th
&
7th
2008.
“The Hair Expo Awards are hard to win,” says Hair Expo Event
Manager Ann-Maree Mason. “But for those that do, they’re the
ultimate accolade. They are recognised internationally as the
benchmark for Australian and New Zealand hairdressing.”
Categories for the 23rd
Annual Hair Expo
Australian Hairdressing Awards include New Zealand Hairdresser of
the Year, Hairdressing Technician of the Year, New Creative Force,
Apprentice/Trainee of the Year, Best New Salon Design, Excellence
in Salon Marketing, Salon Team of the Year, Excellence in
Hairdressing Education, Young Entrepreneur of the Year, Session
Hair Stylist of the Year and Australian Hairdresser of the
Year.
Fore more information, please visit
www.hairexpoaustralia.com.
For any media enquiry, please contact Spin Communications:
Myriam Thibault
– Corey Cooper
P: (02) 9360 33 77
m.thibault@spin.com.au
–
c.cooper@spin.com.au
About
Hair Expo:
With over 15,000
visitors from Australia and overseas, Hair Expo is the premier
professional salon industry event in the Southern Hemisphere. Hair
Expo is in its 32nd
year,
delivering 3 days and 3 nights of exhibition, education and events
of world class standard. Hair Expo began in Brisbane in 1977,
launched by Norris Hair Cosmetics, a wholesaler led by Greg
Wightman who saw the need for such an event. In 1988 Anthony &
Susa Wynne-Hoelscher purchased Hair Expo and relocated the event to
Sydney in 1991. September 2006 saw a new owner appear; Reed
Exhibitions, the world’s leading organiser of events delivering
contacts, content and communities with the power to transform
businesses.
About
Reed Exhibitions
Reed Exhibitions
is the world’s leading events organiser. In 2006 Reed brought
together over six million industry professionals from around the
world generating billions of dollars in business. Today Reed events
are held in 34 countries throughout the Americas, Europe, the
Middle East and Asia Pacific, and organised by 37 fully staffed
offices. Reed organises a wide range of events, including
exhibitions, conferences, congresses and meetings. Its portfolio of
over 460 events serves 52 industry sectors. Reed Exhibitions is
part of Reed Elsevier Group, a world-leading publisher and
information provider. In 2006, Reed Elsevier made adjusted
profit before taxation of £1,052 million on turnover of £5,398
million.